WINK allows you to create email templates for both transactional and marketing communications. You can either create basic templates directly within WINK or design professional templates using the Mandrill integration.
Choosing the appropriate method helps ensure reliable email delivery and compliance with email sending best practices.
Content:
- Basic email templates
- Professional email templates
- Choosing the appropriate sending method
- Best practices
Basic Email Templates
You can create standard email templates directly within WINK for patient communications.
For instructions, refer to the Knowledge Base article:
Creating Templates for Recalls and Marketing (SMS and Email)
Professional Email Templates
If you require branded, professionally designed email campaigns, you can create templates in Mailchimp and synchronize them with WINK using the Mandrill integration.
This option is recommended for:
- Marketing campaigns
- Promotional offers
- Practice newsletters
- Event announcements
- Other branded communications
Choosing the Appropriate Sending Method
WINK supports different methods of sending emails depending on the type of communication.
SMTP (Your Email Domain)
SMTP is recommended for transactional communications, including:
- Appointment confirmations
- Appointment reminders
- Appointment cancellations
- Invoice delivery
- Purchase ready for pickup notifications
- Other patient-specific communications
Important: Sending large volumes of emails through your own SMTP server may trigger anti-spam protections or sending limits imposed by your email provider.
Mandrill Integration
Mandrill is recommended for high-volume email campaigns, including:
- Marketing campaigns
- Promotions
- Special events
- Seasonal announcements
- Bulk patient communications
Mandrill is specifically designed for large-scale email delivery and provides improved deliverability, tracking, and spam protection.
For instructions, refer to the Knowledge Base articles:
Best Practices
- Use SMTP for routine transactional emails sent to individual patients.
- Use Mandrill for large marketing campaigns or bulk communications.
- Design professional marketing emails using Mailchimp templates and synchronize them with WINK.
- Avoid sending mass marketing emails directly through your organization's email server to reduce the risk of delivery issues or spam filtering.
Comments